The recession has changed the way art is sold. While the high-end contemporary art market has dipped in recent years, new retailers of affordable art are emerging online.There is a very new culture around of collecting art nowadays that the Internet has opened up. Collecting art is no longer the exclusive domain of the very wealthy. It’s much more accessible with the birth of affordable original art available at the click of a mouse.
The online prices are unintimidating enough to encourage a new generation of collectors. When you think about a collector you think ‘wealthy’, and when you think about an artist you think ‘destitute.’ Anyahh is trying to close that gap. We are making good, original art available to you at affordable rates. We have mature art available at affordable prices. You will find different styles and classification of art with us. Anyahh has successfully made a place for itself in the affordable art market.
Art has the capacity to entirely alter a space. I can’t think of any other alternative investment that relates so directly to the fabric of your home and day-to-day experience. Certainly, people can spend money decorating their homes, building onto them, or altering the structure in some way, but they don’t get to take that investment with them. Hence, directing these funds to the purchase of art is quite savvy from an investment perspective. People are looking beyond that poster on the wall. They’re taking more interest in something unique.
And of course, there’s a “feel good” factor in supporting young artists and buying authentic original art also has an eco-edge to it – for the same price as you might buy a reproduced image you can buy an original piece of art by an emerging artist. There’s something about the authenticity and craftsmanship, the hand-made nature of original art, which fits with the current zeitgeist and the demand for authenticity.
But does this mean that the days of obscene prices for contemporary pieces are behind us? I think there is a segment of the art world that will continue to function like that. But there are very few artists that can maintain that level of pricing.
Mandira Sanghi
Artist and Columnist
anyahhart 